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Fundamentals of Digital Marketing Exam Answers - Google Digital Garage Digital Skills - Digital Unlocked


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Fundamentals of Digital Marketing Exam Answers - Google Digital Garage Digital Skills - Digital Unlocked 2018


Google Digital Garage Exam Answers 2018 - English - Fundamentals of Digital Marketing - Digital Skills - Digital Unlocked

The questions and answers of Google Digital Garage, Google Digital Skills and Google Digital Unlocked and others are the same.

Google digital garage answers score


Please note that this file contains answers to Google Garage Quizzes of all 26 topics.

As you probably know, to access the Final Digital Garage Certification Exam you need to pass all 26 topics. With this file, you can do it very quickly, as all Q&A are listed in the same order.

In contrary to quizzes, during the Final Exam questions are always in random order. More precisely, topics are in the same order, but questions within topics are in random order. Also, there are 117 known questions and during the final exam, you get only 40 questions randomly.



26 Topics :


Module 1


The increased use of the internet presents a lot of potential for which types of businesses?

  • All businesses
  • Small business owners
  • International businesses
  • Local businesses


Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts


Which of the following is the easiest way for visitors to learn about a business while visiting a website?

  • Getting a free 'taster' of one of your products when they sign up to receive emails
  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site


What is a key benefit of having an online presence for a business?

  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts



Module 2


Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics


Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don't make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet


Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click


Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You'll reach a similar client base to the one you have in the real world
  • You'll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience



Module 3


Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can't place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products


What is a web server?

  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection


Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb


Which of the following is something you'll probably want to exclude from your website?

  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you're qualified to provide a service


Which of the following is an example of a 'call to action' on a website?

  • A list of phone numbers customers can use to get in contact with you
  • A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases


What should you consider when developing your website content?

  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not



Module 4


What is the first step in creating an online business strategy?

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy


What is the purpose of the 'See, Think, Do, Care' framework?

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups


Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

It gives businesses an opportunity to collect more data from potential customers


Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels


What type of information can KPIs provide?

Audience segmentation

Long-term projections

Financial viability

Board decisions


Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there

People who search are actively looking for information, products or services

Search engines are a big trend these days

Search engines guarantee new customers


What technology do search engines use to 'crawl' websites?






Which of the following can help a search engine understand what your page is about?

The date it was published

The number of images used

The total number of words

The title tag


Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results

The search results page

Business directories

Display advertising networks


Which of these is an important factor in the paid search auction system?

How famous your brand name is

How cool your logo is

How long your business has been around

How relevant your ads are


Which of these can Google Search Console help you to do?

It helps you increase your social media following

It helps you optimise your Google My Business listing

It helps you understand which keywords people are searching for on Google

It helps you run A/B tests on your home page


Which of the following factors should you consider when optimising your website for search engines?

Colour scheme

Recycled content

Inspiring business name

Site popularity


What should be the first step of a structured SEO plan?

Identifying your ad budget

Buying an analytics software

Setting up your presence on social media sites

Keyword research


When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following

Bid value

Domain authority

Average number of visitors to the company's website


Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords

Long-tail keywords

High-relevance keywords

Top-tail keywords


Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows

Increasing how many relevant people visit your website

Showing your website to as many people as possible

Being in first place in SERP for any keyword


Which of the following page titles would be most suitable for a website page describing a store's return policy?

How to Send Stuff Back

[Company Name's] Return Policy

Return Policy

Company Policies


Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you

Send them emails until they link to you

Building relationships with similar sites


When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

Time and dates written in the local format

Exchange rate information

Free giveaways for local customers


Search engine marketing can also be called what?

Pay-per-click advertising

Organic advertising

Search box marketing

One-click advertising


In an SEM auction, your Quality Score is based on which aspect of your ad?






Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.






What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link


Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases


When it comes to search ads, which description best describes 'negative keywords'?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly


Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match


What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors


How can you improve a business's visibility to people located near you geographically?

Translate your website into at least two more languages

Offer free phone support during business hours

Ensure you have good analytics on your website

Make sure your phone number, address and business hours are easy to find


Which of the following is an example of a local search?

"bike shop near me"

"bike shop in UK"

"local bicycle shop"

"bike shops"


Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns

Increased likelihood of being discovered through search engines

More mentions on social media platforms

Guaranteed sales to local customers


Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers

Business name, business address, telephone numbers

Website, telephone numbers, email address

Business name, email address, website


Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is


When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they're out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective


Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website


Which of the following can businesses achieve by using social media?

Attract new audiences

Build a good reputation with customers

Meet sales goals

Increase traffic to their website


Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation

The most expected engagement

A relevant audience

The most users


Which of the following is an example of a social media goal?

Acquire genuine reviews on products

Drive more traffic to your store

Develop one-way communication with customers

Mimic your competition's approach


Which details should you look to include on a business profile page on social media?

Details about the CEO

Link to a local listing site you're on

Description of the business

Cost of products and services


A robust social media plan includes which of the following?

A list of content that mimics competitor content

All of your online business goals

A long-term schedule identifying when to post content

A list of friends who can post on the accounts


What is the best way to put your social content in front of people who don't already follow you?

Increase your email marketing campaigns

Ask people to share your content to their networks

Use paid promotion to reach new audiences

Put links to your social on your website


What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing


Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics


When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme

Optimise your site

Create a mobile app

Shorten your website content


What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster


When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content


What can a business use to send messages to users who have already downloaded their app?

Text messages

Pull notifications

Push notifications

Email notifications


When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords


Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly


Which of the following can be used to target an audience when using some social media ads?

People's names

People's address

People's pet names

People's relationship status


When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number


Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service


What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'

Marketing channels


Audience segmentation

Group dynamics


Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.






Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

Certain blogging platforms have a limit on the word count you can publish

Online readers only like to engage with long-form pieces of content

Online audiences are typically younger, so the language used needs to reflect this


What are 'highlighting key dates' and 'considering multiple channels' best practices of?

Creating a content calendar

Designing illustrations to support content

Segmenting your audience

Identifying social media influencers


Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

Page views

Referral traffic

Unique page views


Which of the following will you need to start an email marketing programme?

A collection of email templates

A 'Contact Us' form

A way to collect people's email addresses

A set budget


Which of the following is a common feature of email marketing platforms?

Personalised, custom templates

A free list of email addresses you can target

A feature allowing users to unsubscribe from your emails

Automation of your search ad campaigns


Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Send the same generic and simple message to your entire contact database

Include enough content in the email so there is no need for them to click away to read further elsewhere

Only include a call-to-action on the landing page you're linking to in the email


If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website

Change the colour of the buttons inside your email

Send your emails to more contacts

Adjust the subject line of your email


Which of the following statements is true when it comes to running email campaigns for a business?

There's no need to use sponsored ads within your email marketing

There's no need for analytics when it comes to email marketing

You need to include personal contact details

You can use any imagery, despite copyright


If you own a film blog, which type of customer can you expect to reach with display advertising?

People who use ad-blockers and are interested in your subject

People who haven't read your blog before but are interested in your subject

Only people who have read your blog previously

Only people interested in films and movies


Fill in the blank: The ads on search engines are usually made up of ________.






When using search engine marketing, where can your ads appear?

Only on search engines

Only on websites

On search engines and websites

On websites and social media


When setting up display advertising campaigns, who can you target?

People with specific names

People who speak different languages

People who already own specific products

People with a specific address


In what way can display advertising be effective?

It guarantees more visitors to your site

It guarantees increased sales

It drives traffic to your website

It improves your ranking in search engines


Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad

The cost of each ad you publish

The cost of creating the ad

A prediction of sales you can make from your ad


Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page

The network provides data on the click-through-rate

The network provides names of the people who click your ad

The network will continue to show your ad for 7 days once your budget has expired


If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up

Redesigning your website

Creating a Facebook page for your business

Retargeting with a display ad that has a discount coupon


What is the first step of display retargeting?

Sourcing keywords

Defining your audience

Writing content

Setting a call to action


When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business's physical shop on their website

Publishing a how-to video on their website

Producing sale campaign videos

Sharing personal vlogs


What can using video as part of your online presence help you create?

Content that will go viral

A channel to engage with customers

A variety of different brand perceptions

An online following and fanbase


Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

An agency, professional crew and equipment

Creativity, lots of experience and a large budget

Creativity, planning and any budget

Creativity, planning and high-quality equipment


Using videos in email marketing and social media is an effective way to do what?

Increase word of mouth referrals

Engage and grow your audience

Guarantee sales of your product or service

Lower the cost of developing content


How can you take advantage of video for your product/services without actually making a video?

This isn't possible

Advertise on other people's videos

Use images with a call to action instead

Share other people's videos


When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider removing the video from the platform

Consider re-shooting your video based on comments

Consider updating your preview images, video titles or descriptions

Consider asking people to watch the whole video in the description


Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic

How many mentions or likes you get on social media

How well your competitor's ad campaigns are doing

The email addresses of visitors to your landing pages


Analytics can give you immediate valuable information about which type of customers?

Previous and current customers

Current and future customers

Previous and future customers

Offline and online customers


If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your 'How To Find Us' page

Which day of the week is most popular for bookings

Whether your funny Tweet goes viral

How many people visiting your site book a room with you


Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system

Their location, type of device they're using and pages visited

Their location, type of device they're using and contact details

Their interests, when they delete their browser cookies and their location


Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine

Tweak the ad's copy and analyse the results

Hire a professional ad agency

Delete the ad and try again


Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search



Search Console


Which type of data relates to a metric that can be represented with a number?






What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities

It helps you evaluate your competition

It provides information about what users like about your website

It presents collected data in a visually appealing way


Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.






Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly

Data can only be accessed when all users are online

Valuable customer and market insights can be delivered quickly

Spreadsheets are the only way to collect data and extrapolate results


If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Bar chart

Pie chart


Heat map


What would be beneficial to include on a product description page?

Previous versions of the product

Links to other suppliers

Reviews of the product

Price comparisons


Which of the following is an advantage of e-commerce?

More relaxed checkout procedure

Low operational costs

Minimal interaction required with the customer

Segmentation of audiences


To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors

It provides a backend system with order management

It provides a quicker checkout process than a physical store

It allows you to feature more sales and discounts than a physical store


What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing

Third-party payment processing

External payment processing

Internal payment processing


Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

A specific product is not selling much compared to your other products

You get a lot of questions about your return policy

People are having trouble using a promo code for a current sale


What is an example of product merchandising?

Running an ad for your products

Adding a way for customers to filter your products

Displaying very specific, featured products on your home page

Cross-selling products in the checkout process


Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven't been on your website yet

Once a user visits your site, the code drops an anonymous browser cookie

Once your customer purchases, you can not turn off the retargeting ad

Retargeting will always drive customers to your site


What is the best way to translate the content on your website for a new market?

Google translate

Native speakers

Translation software

Language guide


Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Translation software

Keyword planning tools

Interviews with people from that country

A range of search ads in different countries


When adapting your website for customers who speak a different language, what should you do?

Have a 'translate' button that pulls a translation from an external provider

Translate your content with consideration to particular words and phrases

Translate your content directly, word for word

Localise the name of the business owners


Which of the following is primarily meant to target new customers online?

Email marketing

Print advertising

Retargeting advertising

Search advertising


What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language

Open a new office in the capital city

Determine its ability to deliver products and review all tax and legal information

Invest in major ad campaigns to raise brand awareness


When selling to people in different countries, what payment form should you consider using if you aren't already?

Debit cards

Credit cards

Paypal or Worldpay

Bank transfers


Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

What times of the day international shoppers are online

The legal and tax considerations in that market

Which social channels are popular in that market

Which couriers offer the cheapest services for global shipping



Final exam :

Total number of questions 40
Required to pass : 32 questions (80%)


Take a business online


What's the biggest challenge for most businesses when going online?

A Planning a budget
B Developing a plan
C Optimising a website
D Defining a customer base


Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

A What your customers are doing on your website
B Where your customers have come from before visiting your website
C Where your customers go after leaving your website
D What your customers are looking for on your website


Website hosting servers have their own unique IP address, what does this address consist of?

A Numbers and letters
B Numbers
C Letters
D Letters and symbols


Where does the domain name of a website primarily sit?

A In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink


When looking to advertise a new business online, what is one of the major benefits of display ads?

A They are seen by everyone
B They have higher click-through rate
C They can come in many different formats
D They don't cost too much to set up


Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

A Call the customer when there is an offer they'd enjoy
B See where their customers are and monitor their shopping behaviours
C Send them offers when they enter a certain geographical area
D Add items to their in-app basket that you think they'd like


How can businesses benefit from using analytics on their website?

A It will show you where your audience comes from
B It will list which pages your audience does not like
C It will show where your customers go after they've left your site
D It will show you why your audience visit your site


Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for?

A Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol


When considering whether to have a web presence for your business, which of the following is not a major factor?

A Technology
B Cost
C Scope
D How long you’ve been in business


When planning your website, what is one of the key things you should consider?

A The order your products will appear on the site
B What you want your customers to do on the site
C How customers will interact with the site
D What your customers want to see on the site


When you're building a business website, what purpose does a server have?

A It manages your website
B It hosts your website
C It promotes your website
D It secures your website


When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Se

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