Do you have a user facing site, product, or app? Are you interested in user research and UX? This is a good session for you!

In this special Campus Startup School session within the Google Experts Summit Program, we will learn from Sarah Hu, Performance Strategist: Go-To-Market & Communications at Google, who will talk about how to create an effective user research plan which includes determining who your users are, defining your goals/objectives, designating the appropriate research methodology, and applying actionable insights from your research for impact.

Agenda:

-Intro: what is user research and why is it valuable
-Where to begin
-Who your users
-What are your goals
-Methodologies
-Applying your learnings

Don't miss this opportunity!
The event will be held in english.

IMPORTANT: The event will be in the Café L1. The venue has limited space, so please come on time. Open entrance until filled to capacity.

Please, think twice before registering if you are not sure that you'll be able to attend the event.
Other people would be happy to use that space.

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About the speaker

Sarah Hu, Performance Strategist: Go-To-Market & Communications
Sarah has been working at Google for 3,5 years and her current role is Performance Strategist in Go-To-Market & Communications. Previously, she worked at P&G. She has a high degree of experience with user research. She has 2 years of 20% experience as a User Experience Researcher with the Google Play for Education team as the lead researcher for 6 different usability studies. She considers herself adept at problem solving especially where there is a data-driven approach.

About the Google Experts Summit

From October 10-21nd, the Campus Madrid team welcome 12 Googlers from different countries and Google offices as part of the inaugural Google Experts Summit Program in Spain, hosted at Campus Madrid. With mission to bring their expertise to the local startup community, this passionate and accomplished group will work directly with startups to solve some of their biggest challenges, lead workshops for the community, host mentoring hours, give tech talks, and share their knowledge on everything from go-to-market strategies to building a global brand. A great opportunity also for some of our rockstar Googlers to learn more about the startup ecosystem and the amazing entrepreneurs in Madrid.