Are you interested in growing your app internationally? Are you looking for new avenues of app growth?
Today, the vast majority of apps are targeting only 1 market. With a few simple steps, you can reach entirely new audiences with your app. Learn more about how you can take your app global!

In this special Campus Presents session within the Google Experts Summit Program, we will learn from Christine Lee, Global Product Lead Apps at Google, who will talk about internationalization strategies and keys for going global. This talk will provide an overview and demo of all of these resources, and provide some best practice tips on Play Store Optimization as well.

The session will be specially interesting and helpful for:

-App Companies, and App + Website Companies, and even if you are thinking of creating an App
-Founders and CMOs of mobile-app-based startups
-Marketing Agencies
-Export/ International teams of App Companies
-App Developers

Agenda:

-Overview of Google Products & Tools to take your App International Strategy to the next level
-If you want to grow user acquisition and drive in-app value, consider promoting your app internationally! Here's how:
Identify the key markets to expand to
Use Google products to translate/localize your app content into those languages
Use Google tools to translate your ads to drive app installs + in-app value too!

Don't miss this opportunity!

The event will be held in english.

IMPORTANT: The event will be in the Café L1. The venue has limited space, so please come on time. Open entrance until filled to capacity.

Please, think twice before registering if you are not sure that you'll be able to attend the event.
Other people would be happy to use that space.

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About the speaker

Christine Lee is a Global Product Lead based in San Francisco, California. A Silicon Valley native, she has an affinity for startups and new ventures. In her previous career as a management consultant, she provided business advice across several industries, from a technical and commercialization perspective. She speaks 3 languages comfortably (Mandarin Chinese, English, Spanish), has studied in the UK and Japan, and is excited to work with Campus Madrid!

In her free time, Christine enjoys hiphop dancing, playing with puppies, exercising, and eating chocolate. She travels frequently for business and always fits in time to explore the local areas!

About the Google Experts Summit

From October 10-21nd, the Campus Madrid team welcome 12 Googlers from different countries and Google offices as part of the inaugural Google Experts Summit Program in Spain, hosted at Campus Madrid. With mission to bring their expertise to the local startup community, this passionate and accomplished group will work directly with startups to solve some of their biggest challenges, lead workshops for the community, host mentoring hours, give tech talks, and share their knowledge on everything from go-to-market strategies to building a global brand. A great opportunity also for some of our rockstar Googlers to learn more about the startup ecosystem and the amazing entrepreneurs in Madrid.