Do you want to know how to promote your app? Would you like to learn more about how to get the most out of Google Ads? This is a good session for you!

In this special Campus Presents session within the Google Experts Summit Program, we will learn from Christine Lee, Global Product Lead Apps at Google, who will talk about app marketing strategies using Google Ads.

Now that you’ve launched your app, how will you promote it? Universal App Campaigns (UACs) are Google's #1 solution for developers to promote their app across all inventory on mSearch, Play, mGDN, AdMob and YouTube.
Learn how you can use UACs to achieve your business goals, whether they are driving cheap installs to finding high quality app users, Google can help! Learn more about how we are using Machine Learning for App Promotion, as well.

The session will be very helpful specially for:

-App Companies, and App + Website Companies, and even if you are thinking of creating an App
-Founders and CMOs of mobile-app-based startups
-Marketing Agencies
-App Developers
-Anyone else interested in how we’re using Machine Learning (“Conversion Optimizer”) at Google!

Agenda:

-Overview of Google’s Product Suite: Universal App Campaigns
-Why use it, How it works behind the scenes
-How you can leverage it in < 5 minutes
-Trends in the market
-Global Best Practices from working across all verticals and regions

Don't miss this opportunity!

The event will be held in english.

IMPORTANT: The event will be hosted in the Café L1. The venue has limited space, so please come on time. Open entrance until filled to capacity.

Please, think twice before registering if you are not sure that you'll be able to attend the event.
Other people would be happy to use that space.

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About the speaker

Christine Lee is a Global Product Lead based in San Francisco, California. A Silicon Valley native, she has an affinity for startups and new ventures. In her previous career as a management consultant, she provided business advice across several industries, from a technical and commercialization perspective. She speaks 3 languages comfortably (Mandarin Chinese, English, Spanish), has studied in the UK and Japan, and is excited to work with Campus Madrid!

In her free time, Christine enjoys hiphop dancing, playing with puppies, exercising, and eating chocolate. She travels frequently for business and always fits in time to explore the local areas!

About the Google Experts Summit

From October 10-21nd, the Campus Madrid team welcome 12 Googlers from different countries and Google offices as part of the inaugural Google Experts Summit Program in Spain, hosted at Campus Madrid. With mission to bring their expertise to the local startup community, this passionate and accomplished group will work directly with startups to solve some of their biggest challenges, lead workshops for the community, host mentoring hours, give tech talks, and share their knowledge on everything from go-to-market strategies to building a global brand. A great opportunity also for some of our rockstar Googlers to learn more about the startup ecosystem and the amazing entrepreneurs in Madrid.