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Las sociedades evolucionan constantemente: crisis como la actual actúan como revulsivos que aceleran e impulsan estos cambios, creando nuevos valores, comportamientos y demandas sociales que pueden no tener nada que ver con lo que conocemos hoy.

Ante un futuro tan incierto, ¿tiene sentido mirar a largo plazo? ¿podemos tomar decisiones hoy, que nos conduzcan a un futuro mejor? ¿podemos dejar de sufrir el cambio, para empezar a liderarlo? 

De la mano de nuestra inspiradora, Isabel de Salas, en este encuentro hablaremos sobre Strategic Foresight y cómo esta disciplina puede ayudarnos (a personas, marcas, empresas) a anticipar el futuro: no sólo para poder aprovechar las oportunidades que ofrece y para prepararse ante amenazas que todavía no existen, sino incluso para poder crear desde hoy el futuro que queremos disfrutar mañana.

Isabel de Salas es psicóloga de formación y estratega de profesión.

Durante la carrera se especializó en Cultura y Prospectiva para entender qué es lo que mueve a las personas y a las sociedades a actuar, y se siguió formando en ESADE (Dirección de Marketing) y Harvard Business School (Estrategia Disruptiva) para aplicar lo aprendido al mundo empresarial. 

Su trayectoria profesional siempre ha estado ligada a la estrategia de marca y corporativa, liderando los departamentos de estrategia en consultoras de marca e innovación, desde donde asesora a directivos de grandes empresas y start-ups. 

Durante el ejercicio de su profesión nació una nueva inquietud: entender también hacia dónde nos movemos y qué rol tenemos en la creación del cambio, tanto en el plano social como en el plano empresarial. Strategic Foresight le permitió encontrar algunas respuestas y le permite crear nuevos caminos hacia delante. Actualmente, es Directora de Estrategia en Picnic, miembro del Global Foresight Advisory Council y autora del blog sobre Strategic Foresight más leído en lengua castellana.

Apúntate a nuestro videoencuentro y a únete a nuestra Comunidad de Newdreamers.

¡Te esperamos!

Newdreamers es una iniciativa co-creada por Plázida y Alberto García.

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THIS EVENT WILL BE IN SPANISH*

What if we we dare to lead our future?

Come and meet our Inspirational Isabel de Salas and be part of the Newdreamers Movement. Dare to dream, dialogue, and imagine without limits.

Societies are constantly evolving: crises such as the current one act as catalysts that accelerate and drive these changes, creating new values, behaviours, and social demands that may have nothing to do with what we know today.

Faced with such an uncertain future, does it make sense to look at the long term? Can we make decisions today that will lead us to a better future? Can we stop suffering from change, to start leading it?

Hand in hand with our inspiring newdreamer, Isabel de Salas, in this gathering we will talk about Strategic Foresight and how this discipline can help us (people, brands, companies) to anticipate the future: not only to be able to take advantage of the opportunities it offers and to prepare for threats that do not yet exist, but even to be able to create from today the future that we want to enjoy tomorrow.

Isabel de Salas is a psychologist by training and a strategist by profession.

During her degree, she specialised in Culture and Foresight to understand what moves people and societies to act, and she continued her training at ESADE (Marketing Management) and Harvard Business School (Disruptive Strategy) to apply what she learned to the business world.

Her professional career has always been linked to brand and corporate strategy, leading the strategy departments in brand and innovation consultancy firms, from where she advises directors of large companies and start-ups.

During the course of her career, a new concern was born: to also understand where we are heading and what role we have in creating change, both on a social and business level. Strategic Foresight allowed her to find some answers and to create new ways forward. She is currently the Director of Strategy at Picnic, a member of the Global Foresight Advisory Council, and author of the most widely read blog on Strategic Foresight in Spanish.

Sign up for our video meeting and join our community of newdreamers.

*Don't worry if you don't speak Spanish well. We'll do our best to make sure the language is not a problem.

We are waiting for you!

Newdreamers is an initiative co-created by Plázida and Alberto García.