Name: EXPERIENCIA CLIENTE. INSTRUCCIONES DE USO
Start: 2023-09-19T18:30:00+02:00
End: 2023-09-19T19:45:00+02:00
Location: IE Paper Pavillion

EXPERIENCIA CLIENTE. INSTRUCCIONES DE USO

Designed to transfer knowledge from the classroom to the workplace, providing a superior learning experience that will impact directly on the professional development of the participants and their organizations.

IE University - Executive Education

Programa Ejecutivo de Customer Experience Manager

IE Paper Pavillion

En el mundo de hoy, todo compite con todo. Podemos comparar precios, gamas, ofertas, calidad... en tiempo real.&nbsp;

La experiencia que las marcas ofrecen a los clientes se ha convertido en el factor m&aacute;s importante para diferenciarse y ser preferidas. Para sobrevivir y tener &eacute;xito, las empresas necesitan:

<ul>
	<li>Contar con modelos de servicio eficientes y optimizarlos continuamente</li>
	<li>Definir procesos e implantar herramientas para captar datos y analizarlos a gran velocidad</li>
	<li>Desarrollar una cultura interna que implique e ilusione a toda la organizaci&oacute;n&nbsp;&nbsp;</li>
	<li>Demostrar la conexi&oacute;n entre la experiencia (cliente y empleado) y el negocio</li>
</ul>

Jos&eacute; Luis Arbeo, Director Acad&eacute;mico del Programa, dialogar&aacute; sobre todos esos temas con dos grandes expertos, profesores del Claustro:&nbsp;

<ul>
	<li>Patricia Otero,&nbsp;Directora de Experiencia Cliente de Ilunion</li>
	<li>Jos&eacute; Antonio Lombard&iacute;a, Partner de Connecting Visions</li>
</ul>

&iexcl;Te esperamos!

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EXPERIENCIA CLIENTE. INSTRUCCIONES DE USO

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