EXPERIENCIA CLIENTE. INSTRUCCIONES DE USO

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IE University - Executive Education

Programa Ejecutivo de Customer Experience Manager

IE Paper Pavillion

En el mundo de hoy, todo compite con todo. Podemos comparar precios, gamas, ofertas, calidad... en tiempo real. 

La experiencia que las marcas ofrecen a los clientes se ha convertido en el factor más importante para diferenciarse y ser preferidas. Para sobrevivir y tener éxito, las empresas necesitan:

<ul>
	<li>Contar con modelos de servicio eficientes y optimizarlos continuamente</li>
	<li>Definir procesos e implantar herramientas para captar datos y analizarlos a gran velocidad</li>
	<li>Desarrollar una cultura interna que implique e ilusione a toda la organización  </li>
	<li>Demostrar la conexión entre la experiencia (cliente y empleado) y el negocio</li>
</ul>

José Luis Arbeo, Director Académico del Programa, dialogará sobre todos esos temas con dos grandes expertos, profesores del Claustro: 

<ul>
	<li>Patricia Otero, Directora de Experiencia Cliente de Ilunion</li>
	<li>José Antonio Lombardía, Partner de Connecting Visions</li>
</ul>

¡Te esperamos!

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