Why do we find it so hard to stick to a resolution? Why do organizations find it so hard to transform themselves? This Masterclass is about understanding why change is hard, what behavioral science has to say about change, why change is usually pleasurable despite the fear it invokes and how one may hack ones behavior to actually make change happen.

Bio: Prof Ravindran’s research and teaching interests comes from his engineering and management education, industry experience, training in quantitative methods and a keen interest in emerging technologies. He holds a PhD from the University of California, Irvine, during which he focused on Economics of Information Systems, Organizational Networks and IT sourcing.