On behalf of IE Exponential Learning, we´d like to invite you to learn about how to create a digital strategy that allows your company to create value, with IE Professor of Digital Innovation, Casimiro Juanes. In times of uncertainty and constant change, you need to ensure your digital strategy enables your company to remain relevant. Relevancy is based on understanding what your customers want and being able to deliver it, where customer experience plays a key role. Most success stories today are based on digitally enabled businesses. Digital technology is a key driver of all mentioned steps, helping companies to increase growth and efficiency. How can we build a good digital strategy that permits your company to grow? How do we link that growth and customer centricity with the right technology enablers, to build sustainable competitive advantages? Throughout this session, Professor Casimiro will respond to these and other questions where digital technology plays a key role and will also present how you can gain the key knowledge required.