Name: IE Experience Day
Start: 2021-11-20T11:30:00+03:00
End: 2021-11-20T14:30:00+03:00
Location: Moscow Marriott Grand Hotel

IE Experience Day

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations

IE EECA

Moscow Marriott Grand Hotel

Join us on November 20 in Moscow and get a feel for what it is like to study at a top-ranked European business school.

IE is one of the world&rsquo;s top business schools, a place for forward-thinking visionaries to learn in a transformative environment. IE Business School offers a wide selection of prestigious, top-ranked MBAs, Executive MBAs, Masters, Bachelors and PhDs. The campus is centrally located in Madrid with students coming from all over the world &ndash; on average; we have over 130 different countries represented on&nbsp;campus each year.

Agenda

11.00 - 11.30 Registration and welcome coffee.

11.30 - 11.50&nbsp;IE University presentation&nbsp;by Victoria Susakova, Director for postgraduate programs and Marta Albaladejo Carre&ntilde;o, Director for undergraduate programs in Eastern Europe and Central Asia at IE University (online from IE Tower, Madrid)

11.50 &ndash; 12.50&nbsp;The Netflix Effect Debate: Data-driven vs Storytelling&nbsp;by two prominent IE professors who will unveil the secrets of Netflix, each from his own perspective.

<a href="https://www.ie.edu/school-human-sciences-technology/we-are-hst/people/faculty/brian-hallett/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Brian Hallet</a>, Professor at IE&rsquo;s Master in Visual and Digital Media and Master in Customer Experience &amp; Innovation; Founder of The Big - A Creative Agency (online from Madrid)

<a href="https://www.ie.edu/school-human-sciences-technology/we-are-hst/people/faculty/jose-curto-diaz/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jos&eacute; Curto D&iacute;az</a>, Professor at IE&rsquo;s Master in Business Analytics &amp; Big Data, Founder &amp; CEO, Delfos Research (online from Malaysia)

Money Heist. Queen&rsquo;s Gambit. The Witcher. Squid Game.

You definitely know most of these series. What do they all have in common? They are all super-mega global hits. And, of course, they are all on Netflix, a name synonymous with two things: incredible storytelling that moves, surprises, and entertains us to the point of binge watching our favorite series; and a data driven system that feeds the content that we are most likely to consume.

But which really drives Netflix&#39;s success: is it the masterful storytelling or the data mastery that keeps us hooked?&nbsp;

12.50- 13.30&nbsp;IE Alumni panel

<ul>
	<li>
	<ul>
		<li>Veronika Brom -&nbsp;Master in Business Analytics and Big Data, 2016, PMO Associate Manager at Openbank (online from Madrid, Spain)</li>
		<li>Yuri Kotikov, Master in Management, 2014; Publishing Manager at Voodoo ( online from Paris, France)</li>
		<li>Alexander Voronov,&nbsp;Executive MBA current student, Head of Strategy VTB Bank</li>
	</ul>
	</li>
</ul>

13.30 - 14.30&nbsp;Networking buffet 

! The event format is subject to review depending on COVID situation.&nbsp;We aim to keep everyone informed and will give a timely notice in case anything changes.

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IE Experience Day

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