This masterclass will set strategy at the core of the brand plan and seek how to use analytical skills and key market and consumer insights to develop the best possible strategies and plans for international brands.  Join IE next online master class with Professor Alicia Maria Garcia Lopez, in which we will focus on understanding the key elements of strategic planning in marketing: "Integrated Marketing Strategy in the Digital Age".  Alicia María García Lopez, has been forged at several multinational companies over more than 25 years. During these years she has worked in the different fields of Marketing: Brand Positioning and Strategy as Brand Director for several brands, Innovation, with 9 years’ experience in the development of new products and brands, and Communications, as a responsible for Advertising, Media and Sponsorships.