La Casa de Papel: A Data-driven success story
Event Information
About this Event
How data helped an international crime story go viral
A Dali mask, red coveralls, and names of cities have little meaning independently. Combined, these elements in the internationally acclaimed Netflix Series La Casa de Papel transformed into symbols. This binge worthy series became a global phenomenon, but it did not start out that way.
What is it that made this go series viral?
Join this workshop with Professor Josep Curto to learn how Netflix took an unknown series from a local Spanish network and turned it into a global sensation. In this workshop, we will discuss the impact of data analytics in decision making within television production. We will analyze how Netflix's recommendation engine turned La Casa de Papel from obscurity to virality.
About the Speaker
Advisor | Consultant | Academic Director at UOCeimt | Professor at IE HST School
