Would you like to explore the fascinating world of marketing? Do you want to continue learning and sharpening your skills in this area?
IE University is excited to invite you to a special edition of the Marketing Latam Challenge, where your talent, creativity, and marketing knowledge will be put to the test—with the chance to win an exclusive scholarship!
This edition focuses on the evolution of consumer and purchasing habits: the disruption of Private Labels and Proximity, with insights from Alberto Moriana, Retired Senior Vice President for Pacific Markets (Chile, Peru, Colombia) and Head of Sales Latin America at P&G.
Event Details:
Format: Online
Date: Tuesday, November 18th, 2025
Time: 6:00 PM (Panama time)
During the masterclass, Alberto Moriana will share his expertise on market trends, consumer behavior, and the strategic impact of private labels and local proximity. At the end of the session, he will explain the challenge and share tips on how to tackle it successfully.
Take on the Challenge!
After the session, you will have one week to complete the challenge, where you will create a marketing strategy based on the insights shared. The best project will win a scholarship to study a master's degree in any program of the Marketing, Communication & Sales Master programs at IE University.
Attend the masterclass and take your first step toward becoming a marketing leader!
