Marcom talks: Human-centered design methodologies for making new ideas work

IE University - Recruitment Communication & Sales

Interactive panel by professor Daniel Medina and Alum Arturo Yamagoshi

If&nbsp;you&nbsp;look&nbsp;at&nbsp;today&#39;s&nbsp;world&#39;s&nbsp;top&nbsp;leading&nbsp;businesses&nbsp;and compare&nbsp;it&nbsp;with&nbsp;the&nbsp;list&nbsp;only&nbsp;10&nbsp;years&nbsp;ago,&nbsp;it&nbsp;is&nbsp;going&nbsp;to look&nbsp;very&nbsp;different.&nbsp;What&nbsp;were&nbsp;once&nbsp;tiny&nbsp;tech&nbsp;aspirants&nbsp;have&nbsp;become&nbsp;the new&nbsp;giants&nbsp;disrupting&nbsp;the&nbsp;whole&nbsp;business&nbsp;ecosystem&nbsp;and&nbsp;taking&nbsp;over&nbsp;the&nbsp;world.&nbsp;This new&nbsp;ecosystem&nbsp;is a&nbsp;product&nbsp;of&nbsp;a&nbsp;number&nbsp;of&nbsp;different&nbsp;factors,&nbsp;but&nbsp;all&nbsp;of&nbsp;them&nbsp;have&nbsp;excelled&nbsp;in&nbsp;one&nbsp;key&nbsp;component: effective&nbsp;human-centric&nbsp;innovation.&nbsp;

We invite you to&nbsp;join&nbsp;our&nbsp;second edition of our interactive&nbsp;panel&nbsp;&quot;Marcom talks: Human-centered&nbsp;design&nbsp;methodologies&nbsp;for&nbsp;making&nbsp;new ideas&nbsp;work&quot;&nbsp;presented&nbsp;by&nbsp;our&nbsp;top IE&nbsp;professor&nbsp;Daniel Medina&nbsp;and&nbsp;our&nbsp;MCXI &amp; IMBA&nbsp;alumnus&nbsp;Arturo Yamagoshi.&nbsp;

Daniel&nbsp;is the&nbsp;Director&nbsp;of&nbsp;Opinno&nbsp;Ideas&nbsp;where&nbsp;he&nbsp;manages&nbsp;5&nbsp;business&nbsp;units: Innovation and&nbsp;Strategy, Business&nbsp;Design, Culture&nbsp;Transformation, Enterprise Agility, and Data-driven&nbsp;business.&nbsp;Since&nbsp;2014, he&nbsp;built&nbsp;a +60&nbsp;skilled&nbsp;team, and&nbsp;develop&nbsp;a&nbsp;portfolio&nbsp;of&nbsp;over&nbsp;10M in&nbsp;projects,&nbsp;becoming&nbsp;one&nbsp;of&nbsp;the&nbsp;most&nbsp;important&nbsp;innovations,&nbsp;design, and&nbsp;transformation&nbsp;consulting&nbsp;companies&nbsp;in the country. He is&nbsp;also&nbsp;professor&nbsp;on&nbsp;corporate&nbsp;innovation,&nbsp;business&nbsp;design, and&nbsp;culture&nbsp;transformation&nbsp;in: ESIC,&nbsp;Istituto&nbsp;Europeo di&nbsp;Design&nbsp;and Instituto de Empresa,&nbsp;obtaining&nbsp;the IE&nbsp;Academic&nbsp;Excellence&nbsp;Award. He&nbsp;had&nbsp;worked&nbsp;in 6&nbsp;different&nbsp;countries,&nbsp;from&nbsp;IBEX, CAC and FTSE&nbsp;organizations&nbsp;to SMES and startups. He&nbsp;also&nbsp;launched,&nbsp;developed, and&nbsp;sold&nbsp;two&nbsp;digital startups in&nbsp;Spain&nbsp;and&nbsp;Latin-America.&nbsp;

Arturo&nbsp;is&nbsp;an&nbsp;International&nbsp;MBA &amp; Master in Customer&nbsp;Experience&nbsp;IE&nbsp;alumnus. Business&nbsp;Administrator&nbsp;and&nbsp;Accountant&nbsp;with&nbsp;a&nbsp;Strategic&nbsp;Marketing&nbsp;Specialization&nbsp;at Universidad del Pacifico-Peru. Head&nbsp;of&nbsp;Digital&nbsp;Experience&nbsp;at Claro Peru,&nbsp;leading&nbsp;teams&nbsp;under&nbsp;a Customer&nbsp;Centric&nbsp;Culture,&nbsp;responsible&nbsp;for&nbsp;design, UX, UI and CX&nbsp;under&nbsp;agile&nbsp;methodologies&nbsp;such&nbsp;as Human&nbsp;Centered&nbsp;Design, Scrum and&nbsp;Design&nbsp;Thinking. +4&nbsp;years&nbsp;in&nbsp;Retail&nbsp;Banking&nbsp;as&nbsp;Product&nbsp;Manager&nbsp;for&nbsp;Credit&nbsp;&amp;&nbsp;Debit&nbsp;Cards&nbsp;at Interbank Per&uacute;.&nbsp;Previously&nbsp;in FMCG and&nbsp;Retail&nbsp;industries&nbsp;focusing&nbsp;on&nbsp;analytics&nbsp;and&nbsp;profitability&nbsp;for&nbsp;commercial&nbsp;teams. Expert in CX, agile&nbsp;methodologies&nbsp;for&nbsp;innovation,&nbsp;product&nbsp;management&nbsp;and digital&nbsp;experiences&nbsp;design.&nbsp;

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