Marketing Challenge - Masterclass

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations. Email us:iespain@ie.edu

IE University - Spain

Would you like to work in the fascinating world of marketing?&nbsp;

Do you want to continue learning about this area?&nbsp;

IE University invites you to the 1st IE Marketing Challenge!&nbsp;

This is an exclusive and unique opportunity where you will be able to demonstrate your talent and creativity in collaboration with some of the main companies of the country, since you will compete representing companies such as Amazon, Unilever, Sephora, McCann and Interbrand.&nbsp;

This challenge is composed of two key events. First, a live and online masterclass (November 15th), where Prof. Jaime Veiga will train you with the key Marketing concepts you need to know to be able to solve the Challenge. Second, the Challenge itself that will take place on November 24th, face to face, at the IE Tower.&nbsp;

Masterclass&nbsp;

Online, November 15th&nbsp;

In this session we will review some key Marketing models and concepts related to how brands are interacting with consumers in present times. We will cover new behaviors, trends, and consumer habits. Within the present challenging context, how can brands connect with their target groups? How can brands get their target group attention and build trust in 2022, under the current new reality?&nbsp;

Connect online and prepare yourself for the challenge!&nbsp;

IE Marketing Challenge&nbsp;

IE Tower, November 24th&nbsp;

During the Challenge you will work in teams to solve a practical case linking two hot topics: marketing and sustainability. Each team will act as the marketing department of one of the companies mentioned above. These companies need your advice on how to best incorporate sustainability into their marketing strategy in Spain!&nbsp;

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&quot;We are the first generation to feel the sting of climate change, and we are the last generation that can do anything about it.&quot; -- Jay Inslee, Governor of Washington State&nbsp;

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Are you considering studying at IE?&nbsp;&nbsp;

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Each member of the winning team of the IE Marketing Challenge will stand the chance to get granted an exclusive scholarship if admitted to one of our Marketing and Communication Masters. Come to the masterclass and join the Challenge!&nbsp;

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Prove your marketing talent under the presence of the best companies in the world!&nbsp;

&nbsp;*Don&#39;t forget to bring your laptop, you will need it to solve the case study!&nbsp;

**If admitted, each participant of the winning team will receive a scholarship to study a master&#39;s degree in any program of the <a href="https://www.ie.edu/programs/programs-in-marketing-communication-sales/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Marketing, Sales and Communication Pathway</a> for the 2023/2024 academic year.&nbsp;

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Marketing Challenge - Masterclass

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