Master Class: An Omnichannel Strategy for Profitable Marketing

IE University - Lifelong Learning

In today's hyper-connected world, companies should focus in the design of strategies that cater to mobile-empowered consumers with the freedom to interact through any and all available channels, wether online or offline. Brands must ensure to keep track of these consumers as they navigate a complicated mesh of advertising platforms, digital interfaces and in-store experiences. They expect these touchpoints to be coherent, and consistent one with another; moreover, they now demand hyper-personalization, a unique experience tailored to the idiosyncracies of their contexts.
 
Connect to this Master Class to understand how modern omnichannel customer journeys are shaping marketing technologies, strategies and ultimately entire organizations.

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Master Class: An Omnichannel Strategy for Profitable Marketing

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Master Class: An Omnichannel Strategy for Profitable Marketing

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