About the Master Class
Today, data-driven AI is becoming a strategic necessity. Business transformation powered by machine learning is redefining decision-making while being able to create personalized experiences with minimal effort. In this masterclass, theoretical foundations will be explored, along with practical demonstrations, to fully understand the potential for redefining marketing processes and campaigns, thereby unlocking significant competitive advantages for the business. Join us now to explore the keys to this transformative technology.
About the speaker
Pedro Moreno de Los Ríos is a senior consultant in Digital Transformation and marketing technology, with extensive experience in large organizations (Atos, The Walt Disney Company, Ogilvy & Mather), as well as SMEs and startups. Passionate about designing relevant experiences for hyperconnected consumers, Pedro is also a doctoral candidate in communication and technology, as well as a professor at some of Europe's top universities and business schools, being an award-winning teacher for his pedagogical excellence for ten years. He currently serves as Director of the IEU Tech Lab.
Agenda
18h30 – 19h00 : Welcoming attendees
19h00 – 20h30 : Master Class
20h30 – 21h30 : Networking Drink
