The talk will be focused on the challenges faced in the development of a business project in the automotive and motorsport markets, both nowadays deeply focused on the digitalization of design and prototyping processes.

MegaRide, a startup and academic spinoff company, born in 2016, is a growing player in the vehicle simulations field, thanks to the deep scientific knowledge at its base and to the financial and communications strategies carried out by the founders in last years.

The investments in research feed the startup's first technological transfer, and the revolution towards autonomous and connected vehicles is the driver for its second one, getting technologies from motorsport and converting them for the future mobility.