IE School of Architecture and Design and Finsa, a leading company in the manufacturing of wood-based panels, would like to invite you to Product Design as Experimentation: Creating with New Technologies, a lecture by Swiss designer Christophe Guberan.

Join us for an exploration of what new contexts are possible when designers reclaim craft by creating their own production technologies. Not content waiting for manufacturing tools and companies to meet his ideas, Guberan is part of a new generation of creatives who use rapid prototyping and digital manufacturing to control every part of the production process.

Guberan will offer insights into what it means for designers to drive every aspect of production in a completely integrated and controlled way, what conditions are essential for building effective experimental partnerships and collaborations, and how digital fabrication can give designers control over what ultimately matters: making essential products that people use and value over time.

Christophe Guberan's lecture will be followed by a Q&A session with our guests and a networking cocktail.

We look forward to having you join us!

This lecture is part of the series Strategy Is_. Find out more.

Finsa

Finsa is a leading company in the manufacturing of wood-based panels, offering solutions for industrial, structural and decorative applications. The company started its industrial activity at a sawmill in 1931 and since then has grown into a business with more than 3200 people in the group. With 11 factories in France, Spain and Portugal, Finsa supplies materials to over 90 different countries all over the world.

Finsa works closely with the creative industry, by collaborating with designers and architects and supporting initiatives that promote innovation within the sector. Thanks to continuous research, their range of special products has not stopped growing, thus offering more and more innovative solutions and products.

IE School of Architecture and Design

IE School of Architecture & Design is one of the five Schools within IE University. All our educational programs pursue a connection between academics and the real world. Innovative learning methods, the latest technologies and learning across disciplines are keys to relevant and meaningful education. IE School of Architecture and Design redefines design education based on pedagogical and technological innovation, project-based learning and environmental responsibility. In an international and entrepreneurial environment (65% of our students are coming from abroad, representing more than 100 nationalities on campus and more than 50% of the student body of the School of Architecture and Design are women), IE School of Architecture and Design seeks to expand the field of architecture and design and connect architecture and design with the broader society.