Uncertainty. It’s all around us, now more than ever before. We each feel it differently. We manage it in our way. But it affects both our personal and our professional lives.

The PW Scale is the “DNA of Uncertainty”. Now, for the first time, we can measure our comfort with the uncertain in both our personal and professional lives. You can’t manage what you can’t measure and in today’s world, we need to learn not just how to survive, but how to excel in turbulent times. Not despite uncertainty, but because of it.

Prof. de l’Etraz discusses the 8 years of research between IE University, Stanford University and UC Berkeley and the conclusions that can help you excel in these Covid times.