Sephora Challenge by IE University

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations

IE University - Europe

Selected participants will be invited to the exclusive opportunity to experience a class like project and learn about SEPHORA’s enhanced customer experience.

On Jan 12th, 2021, participants will be presented with the “SEPHORA SPAIN: CONTINUING TO INNOVATE &amp; ENHANCE THE RETAIL CUSTOMER EXPERIENCE” case. Irma Ugarte, Marketing and eCommerce Director SEPHORA, will join Jose Esteves, IE University Associate Dean, to give students a real-world account of the case intricacies, just like in a real IE University class.

After the presentation, they will be assigned to mixed nationality teams of bright colleagues from diverse backgrounds and start to work together. To kick-off the conversation, each team will have time with an IE alumna/us, a specialist in the case’s topic.

The teams will have one week to prepare and will reconvene on Jan 19th, 2021 to pitch in front of a Jury of Sephora and IE University Directors and Professors.

Winners for team, communication, and leadership prizes will be awarded important IE University scholarships and SEPHORA prizes. 

The sessions will be held in IE University’s WOW room, a futuristic learning space with 48 screens that comprise a digital tapestry of 45m2 shaped in the form of a “U” and with up to 200-degree vision.

Collaboratively and online. Join us for the challenge!


DEADLINE TO APPLY: JAN 10TH

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Sephora Challenge by IE University

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