Human-centred Fashion: steps towards a new industry mindset
The fashion industry is under tremendous pressure to become more sustainable and reconnect with ever more aware and diverse customers. While technology is rapidly permeating fashion product development processes, customer knowledge remains consigned to marketing and sales efforts. How can human-centred design research contribute to bringing fashion closer to people? How can it contribute to making better-fitting products for everyone? Can it help change how we think about the fashion business? This session showcases a set of human-centred methods integrated into the fashion product development processes at Mango. It also explores the challenges to this kind of transformation, as well as their impact across the organisation.
Speaker: Lourenço Viana, Global Head of Research @ Mango
Lou is a strategic designer and researcher located in Barcelona. He is currently acting as Mango's Global Head of Research while also pursuing a PhD in design and transformation. Lou began his professional career in digital products and services, where he worked as a producer, designer, and researcher for more than a decade. He started with Mango as a UX Designer and then founded the Design Research Lab for digital and omnichannel initiatives. He now oversees Customer Insights and the Voice of the Customer programme at Mango, providing useful and actionable intelligence to all business divisions.
