Money Heist.

Queen’s Gambit.

The Witcher.

Cobra Kai.

You definitely know most of these series. What do they all have in common? They are all super-mega global hits. And, of course, they are all on Netflix, a name synonymous with two things: incredible storytelling that moves, surprises, and entertains us to the point of binge watching our favorite series; and a data driven system that feeds the content that we are most likely to consume.

But which really drives Netflix's success: is it the masterful storytelling or the data mastery that keeps us hooked? 

Don't miss a fascinating and profound dive into the world of content creation and delivery with IE University Professors Josep Curto and Brian Hallett in a three-part Master Class Series:

"The Netflix Effect Debate: Data-driven vs Storytelling"