Tiarnan McCarthy
Redefining the Alpha is a Belfast-born movement dedicated to building better men through mindset, growth, and brotherhood.
Founded by Tiarnan McCarthy, coach and entrepreneur, Redefining the Alpha has grown from local workshops into one of the most impactful conversations in Ireland about what it truly means to be a man today. No motivational fluff. No gimmicks. Just real talk, practical tools, and a community that pushes each other forward.
From high-energy events and panel discussions to grassroots workshops in schools and youth centres, our mission is simple:
Challenge outdated ideas of masculinity.
Develop stronger mindsets and higher standards.
Equip men with clarity, discipline, and purpose.
This isn’t about quick fixes — it’s about creating lasting change and a new generation of leaders.
Join the movement.