The digital analyst agent that knows when your data is wrong.

The industry is automating the production of answers without fixing the data underneath, but an agent can't reliably operate a system it can't observe.

Trackingplan is the AI agent for Digital Analytics & Performance that, unlike AIs built to answer, is built to know what’s actually happening before confidently giving you a response.

It sits where the truth of a number is decided — the hit, the dataLayer, the pixel, the CAPI payload, the consent state, the GTM release — so when you ask why conversions dropped on Tuesday, it can tell you the purchase event was renamed in a release instead of inventing a story about seasonality.

Trusted by teams at El Corte Inglés, ISDIN, Cofidis, Schneider Electric, RIU, Baleària, Euronics, Dentsu, Havas and Making Science.

Truth is non-negotiable. Book a demo at trackingplan.com.